[DATE, ex. Wednesday, June 11, 1998]
 

[NAME, COMPANY AND ADDRESS, ex.
John Smith
XYZ Inc.
1234 First Street
Suite 567
Anycity, Anystate  85245]
 

Dear [NAME, ex. John Smith], 

We are a [STATE TYPE OF FIRM AND NATURE OF BUSINESS, ex. manufacturing firm, specializing in the production of compressors for use in automobiles].  [STATE PROPOSED PROMOTION, ex. We plan to produce a radio advertisement for a promotion to announce our new compressor, the Excellor 134A.]

I would be interested in hearing from you regarding your fees and how you plan to handle our account.  Accordingly, please call me at XXX-XXXX at your earliest convenience. 

Sincerely, 

[YOUR NAME, ex. Jill Jones]